Does your website fully meet the needs of your visitors?
From the point of view of website positioning , the content gap can be understood as a set of all those key phrases after entering which users could find our website, and under which our website is currently not displayed in the top ten search results. Example if our website ranks high in organic search results under the phrase knife sharpener and not under the phrase electric knife sharpener, then in a situation where the latter has a high potential to attract users to the website, we are dealing with a content gap. Second example if on our blog we write about how to replace a gas installation, but we do not write about the costs associated with it, we are also dealing with a difference in content.In the first case, the content gap will prevent us from reaching all the Europe Cell Phone Number List users we could potentially reach. In the second one, we may reach them, but probably due to the lack of complete information we will not keep them on our website for long. In both cases, we lose money and do not fully use the potential of our website. Content gap analysis – Why do it, why is it important? Content gap analysis is a process of analyzing what a website has to offer, both in terms of its content and the degree of optimization for specific keywords, in order to find any gaps or shortcomings.
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Does it reach customers at all stages of the customer journey? Does it rank high for all relevant keywords? Do you achieve your business goals through the website? How is your content performing? A good content gap analysis will certainly answer these and other questions. Content gap analysis is important for several reasons. First of all, it helps you choose what type of content to focus on at a given moment to achieve the best results. Thanks to it, you can find out what your website is missing in order to reach those customers who have already completed the research and comparison stage, i.e. those who are one step away from making a purchase. Thanks to content gap analysis, you can focus only on the group of users who may actually become your potential customers.
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