When you have a control group
This is because seasonality factors and algorithm updates may affect your test results. When you have a control group, you eliminate these factors as both groups will be affected. Therefore, you can trust that your test results are entirely due to the changes you made. Choose how to track your results You can certainly manually track your results yourself using some kind of spreadsheet. When you're busy in meetings all day, learning how to send voice messages via email will make your life easier. Likewise, automating your SEO tests will make things easier.Any testing done with an automated tool will streamline the process. If you are doing software testing, it is useful to use the Global App Testing software testing tool** . **When doing SEO testing, a quick web LOB Directory search will show you many affordable options. Both tracking methods will give you good results, but an automatic tool will save you a lot of time. Choose how to track your results(Image from Unsplash is free to use) Choose your pages Choose a small set of pages to start. These must be in the same category, i.e. all blogs or all product pages.
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Next, you want to randomly separate them into two groups. Again, an SEO testing tool will do this for you, or you can do it manually. Select one of the groups to make the changes you want. Do not make any changes to the other group as this is your control sample. Decide how long you want to test Whether it's keeping up with the latest Google algorithm changes or mastering the art of sensory marketing , we're all constantly learning. Determining how long to run your tests can also be a learning curve.
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