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The better you have to be to stand out. Any session at MozCon might have been the best at a lesser conference, but with so many experienced, renowned public speakers, only the MEGA great sessions will be remembered. So what makes a conference session “MEGA great”? I’ve done a fair amount of public speaking (a lot of it in the unlikely form of poetry readings), but I don’t claim to be a superstar on the marketing conference circuit. In this post, I want to talk about what makes a memorable session from the perspective of the audience. Want to become a not-just-good-but-great public speaker.
These are the four things you need to do to really stand out and be memorable IT Numbers for days/weeks/months after the conference ends. You need at least one catchphrase The power of the catchphrase is real, not just for movie trailers but for conference sessions. This year at MozCon, Cyrus Shepard’s introduction for Wil Reynolds mentioned his memorable session from last year, where he kept talking about “Real Company Shit.” He said that phrase over and over, making it especially catchphrase-y. But you may only need to say something once for it to qualify as a catchphrase – the point is, it has to be super-quotable, the kind of thing that people can type out word for word on Twitter. When you do this, the conference hashtag will explode with dozens of people tweeting your catchphrase.
A few of the popular MozCon catchphrases this year included: “When you keep hammering at a door, it often opens” – Lexi Mills “Don’t be data-driven, be data-informed” – Gianluca Fiorelli “In the future we’ll be optimizing for two algorithms” – Rand Fishkin You need to build these catchphrases into your presentation – be thinking of tweetable, meme-able, memorable concepts that can be communicated in a short sentence. – something both novel and compelling – but be sure you actually distill it into the concise, quotable catchphrase version yourself, and put it in your script if not directly on the slides (but try both). Don’t make your audience do it for you. public speaking catchphrases Share concrete.
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發表於 2024-3-16 11:37:15
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