To find out which lifestyle your target group

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By doing a target group analysis and segmentation, you can find out who and how you should try to hit your target group. Precisely this can be made easier by using the Minerva Model and examining the conditions that apply. However, it is fruitful to form an overview of your target group and customer segment by looking at their lifestyle and thus form an impression of who they are.

Or your customers, are a part of, there are various models to WhatsApp Number List form an overview of this, including the Minerva Model. In the figure and model below you can see the Minerva Model, and in the following section we will elaborate on the various segments in any segmentation. What is the Minerva Model? This model model is set up with a view to the Danish population, so if you choose to use this tool and analysis circle, it is worth keeping this in mind. The model itself was created on the basis of a sociological study and should give insight into how the Danish population lead a lifestyle.




Furthermore, the new initiative in this model was that you did not categorize solely according to income and geography. It consists of five lifestyle segments, and each segment in the Minerva Model is assigned a color. The gray is the smallest of the five and is not a segment that is particularly represented in Denmark. The Minerva Model is based on segmentation into life values, and therefore people are divided according to which values ​​they live by. This is largely about work, education and life goals, which cover both everyday goals and life's general goals.