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Information from Recipe markup on the page. But it’s not just recipes where schema is important for voice search. Google sometimes also reads out information from events and other types of pages. For example, here’s the response when you ask Google Home where Download Festival is: 06 voice search Learn more in Google’s structured data docs, and our structured data guide. Should you bother optimizing for voice search? It’s clear that you can do things to optimize for voice search, but is it worth the effort? That’s a tough question to answer as it depends on your goals, but here are a couple of positives and negatives to consider. 1. Ranking in voice search might not send you much traffic Think about the questions you ask Google.
If you’re anything like me, they’re probably simple things like: What does [term] mean? How do I make [food]? Where is [event] taking place? How do I fix [nuisance technological issue]? You’ll notice that most of these things can indian phone number be answered in a couple of sentences. For example, I recently asked Google, “how do I turn off wifi calling on my iPhone?” and it responded by reading out this featured snippet: 18 featured snippet voice result The interesting thing here is that these kinds of searches are effectively dead ends. By that, I mean that searchers are unlikely to need or want more information. Conclusion: ranking in voice search for these queries is unlikely to send much traffic your way. 2. Ranking in voice search can improve brand awareness It’s good to remind ourselves that traffic isn’t everything. There are other benefits to SEO, like brand awareness. And that’s true for voice search optimization, too.
Whenever Google reads out an answer, it tells you where it comes from. 07 voice search Is this reason enough to optimize for voice search in itself? Probably not, but it’s a nice added benefit. 3. Ranking in voice search can help you reach more people Yet another important thing to remember is that not every website exists to make money. Think about the websites of government bodies like the IRS. Most of their content exists to provide citizens with important information, so it’s crucial that they cater to the different ways people search—including voice. For instance, imagine that someone asks where to mail a tax form, and Google reads out an answer. If that address is inaccurate or comes from a third-party, that’s not good. Of course, you can argue that pulling voice search results from trustworthy sources is more Google’s responsibility than yours. While that is true, Google can’t pull an answer from your trustworthy page if it’s not there.
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發表於 2024-2-18 12:30:08