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Avoid distractions and exits. Think mobile: often landing pages are not made for mobiles – where most of your traffic will come from. Test your landing pages: colors, texts, CTA, all these elements influence the conversion rates. Doing A testing on multiple variants can increase conversions. 7. Treat your lead magnets Lead Magnets are premium content that act as a ‘bargaining chip’ for a users contact information.
For a visitor to agree to complete a form and transmit their data, the lead magnet Phone Number Data must therefore have clear and operational value. Ideally, this is content or a tool that makes the prospect’s life easier. For example: a study that goes in-depth into a subject l tool that acts as a facilitator In each case, the lead magnet speaks to the problematic of the contact Behind this, you also need to have a scoring system and a marketing automation tool to enable you to evaluate the value of the lead from the content downloaded.
Optimize existing articles Often, we are looking for new sources to generate leads, but shouldn’t forget that existing articles can generate significant traffic. It is important to cross-reference SEO data and conversions stats to see what is being optimized. Sometimes, all it takes is to add a CTA to an existing content. Othertimes, you will need to optimize it further.
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發表於 2024-3-4 17:32:14