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In an age where everyone is screaming, it has created barriers to take refuge in. Attention has become a scarce resource , a rare commodity reserved only for the best communicators. Attention is a byproduct of time, and time is the most precious thing a human being has. (Scandellari, Pay attention to those who listen to you) If you want to overcome the wall of skepticism and get the attention of customers, you have to earn their trust. One way is to let them touch your product/service. In what sense? Give tangible proof of the value you offer.
Share resources, reports, pdfs, free content, prizes, gadgets. free trial … This approach allays mistrust and creates fertile ground in which it is easier to build relationships. Less is more When faced with too seo ebl many proposals, the brain becomes confused and does not choose . This is because: The brain is not capable of making cost-utility comparisons on all products The brain unconsciously creates such high expectations that it will hardly be able to fill them by purchasing the product. How to apply this principle? Create clear, direct, simple and valuable messages . Give your customer a few choices to make and their brain will thank you.
Multisensory communication Multisensory communication appeals to the mammalian brain, the same one that manages emotions and memory . The best communications are those that stimulate all the senses simultaneously. I bring you the historic Bauli advertisement : as you can see, in addition to the Christmas lights (sight) and the background music (hearing), you can perceive both the goodness (taste) and the softness of the pandoro (touch). Selling, without selling The brain loves freedom and fights against any form of restriction . When he feels “threatened”, he raises a wall of distrust and makes it practically impossible to close any sale.
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發表於 2024-12-29 13:27:04