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Promote your business even in the “off-season” period. Once the high season is over, business slows to a halt and your website and social channels consequently become a ghost town. Are you sure that if you don't make yourself heard until next year, the customers from the season just ended will remember you.
If it's a problem for you to fill the rooms in the low season or in the first few weeks of opening, you should take action now. You don't have to wait for the arrival of the high C Level Contact List season to resume your web marketing activities, you can already prepare to be full for the coming season by following some tips to keep your hotel alive in the minds of your customers for the whole year.
Expand your database during peak seasons At the height of the season, your website and any social channels are sure to be abuzz. Take advantage of this moment to gather as much information as possible about your customers. Try to collect advice, opinions, but above all data, through targeted CTAs (calls to action). For example, make sure that on your website.
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