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How exactly does the Hagakure method work To prepare your campaigns for this way of advertising, I will first outline the old way of advertising and share a possible new account setup in . If you have been active as an online marketer for several years, the left side of the image will look familiar to you. Figure : From manual to automated bidding. Figure : From manual to automated bidding. Characteristic of the 'old' setup: ad group (Exact Match & BMM) Minimum ETAs per ad group Characteristic of the 'Hagakure' setup.
Automatic bid strategy Merging campaigns Exact & Broad keyword in one ad group Supplemented by a DSA adgroup at URL level . Hybrid Setup What is certain is the fact that more and more new features are being photo editor developed with a view to automation. For online marketing agencies, the challenge is to prepare their customers for this and to have hybrid campaigns running. Chances are you are already doing this. Think of merging overlapping campaigns or testing with bidding strategies in specific campaigns.
Another option is to run A/B testing within Google to determine which strategy and structure will work best for your campaign. If you want to experiment within Google, I have a few more tips for you. Make sure your conversion data is accurate and therefore measured properly. In addition, it is advisable to merge campaigns with little data before you start A/B testing. The moment you start a campaign with, for example, conversions per month, this means in practice that your test campaign will collect too little data to run a successful test.
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發表於 2023-10-10 11:19:00