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Something can be improved and you have an idea for how to improve it, by all means, give it a shot. But don’t just throw things at the wall and hope something sticks. It’s important to have a thought-out approach to A/B testing so that if and when that needle moves, you know why and can test and iterate on it again and again. In this post, I want to run through my best PPC A/B testing examples and share tips that will help you create the most meaningful and impactful A/B tests for your PPC campaigns. Table of contents A/B testing hypotheses examples A/B testing examples for any business How to measure success for any A/B testing example .


Not sure what you need to A/B test in your PPC accounts? Find opportunities for optimization fast with our free Google Ads Grader! PPC A/B testing hypotheses examples (+tips) Regardless Iceland Phone Number of which A/B testing example you find inspires you to do your own test, be sure to focus on your hypothesis throughout your experimentation. Here’s what I mean: As I mentioned above, I believe you should always start any test with a hypothesis. What are you trying to test and why? But don’t just say “I think a new ad will perform better.” Try to articulate what you’re going for when running your A/B test. In my experience, when you’re more particular during the hypothesis creation, you’ll have a better test and more actionable and transferable results. To help illustrate this point, here’s a typical A/B testing example hypothesis:.




I want to test automated bidding to see if it works better.” Sure, this might be a good test, but what does “work better” mean? A good, focused hypothesis almost always incorporates some level of detail. In the following steps, we’ll outline what the specifics are, but for this stage, think of it as a statement to the highest boss you have. They likely don’t know the nitty gritty numbers you’re looking at on a day-to-day basis, but they want to know what’s going on. ppc ab testing examples - checklist of what to include in a ppc test hypothesis This would be a better version: Hypothesis: “Automated bidding will help us achieve lower CPAs on our main conversion action.” To get you started, here are some A/B test