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Predictive Analytics: Shaping Future Marketing Strategies

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發表於 2024-3-12 13:22:15 | 顯示全部樓層 |閱讀模式
An example of internal benchmarking in a company would be choosing the area that has the best performance in some aspect, for example, communication. It will be analyzed what makes the other departments not so that it has greater communicative success. . International benchmarking International benchmarking is another of the most interesting examples of benchmarking. Depending on the sector, it usually happens that outside our borders they are more advanced in methodologies and technologies. Thanks to this method you can have an idea of ​​what the panorama of international companies in the same segment is like .


Being aware of this can help foresee possible trends that are not Mexico Phone Number Data yet implemented in the country and get ahead of the national competition. . Functional benchmarking Functional benchmarking is what allows you to study companies that are not in your companys sector. Even so, this can be very effective, since you can take the marketing strategies of those brands that could bring interesting insights for your business. . Generic benchmarking In this case, benchmarking would focus on analyzing certain specific processes of another company. For example, logistics. . Phases for the application of benchmarking in a company .





If you are thinking about carrying out a benchmarking analysis, you should know that there are several stages that you will have to design and execute correctly for the process to be a success. These are the phases for the application of benchmarking in a company. . Start studying your business Analyzing your own company in depth is essential to establish which internal processes or practices you are carrying out need to be improved. Take a good look at the results of each area, but also take into account other factors. For example, customer feedback when it is negative about some aspect. .

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