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A "preview" of the content within the app. You don't know what's inside the app until you download it. Additionally, searches within App Stpre are significantly more weighted towards brands than in the long tail. Mobile Search and Apps What Marija Moeva said at SMX West 2015 is very important. She said, "Google will increasingly consider 'high quality' apps to be a positive ranking factor in mobile search." Google App Indexing A brief summary of how Google's App Indexing is implemented. Step1. Choose a custom URL scheme or HTTP URL scheme Step2. Support URL schemes within the app (different for Android and iOS) Step3.Authenticate with Google Play Developer Console Step4.
Implement the App Indexing API (also a ranking factor) *Allow access to Google bot using robot.txt. Ranking factors in Google search Let's break them down into positive and negative factors. positive elements App installation status India Phone Number Neat technical implementation website signals Engagement (to be introduced in the future?) negative elements Content mismatch or back button error interstitial App Indexing on iOS9 Apple Search Let's summarize Apple's search types. Spotlight Siri Safari Apps with high engagement will be displayed as suggestions in Spotlight on iOS9.
Index Sources and App Indexing Methods Apple's search sources include device index (private) and cloud index (public). Also, the implementation methods for App Indexing are CoreSpotlight, NSUserActivity, and Web Markup. Let's take a look at the characteristics of each. Core Spotlight Index apps with private data Web content is not required Add code to your app Device index (private) Click here for Apple's page NSUserActivity Supports private and public indexes Web content is not required Add code to your app Device index (private), cloud index (public), or both.
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