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The ultimate purpose of a site, in fact, is to bring a greater number of potential customers to the company and, therefore, to achieve a constant increase in turnover. To aspire to this goal, you must first of all know your Buyer Persona, i.e. typical customer (in this sense, Google Analytics data can also be used). Only in this way, in fact, is it possible to understand by what criteria a contact can be considered quality or not. Subsequently, it is necessary to start a blog activity to answer the questions of your Buyer Persona, who, if not yet ready to contact the company directly, can leave the first, generic data to download an informative premium content. The contact form plays an important role in the contact screening activity. This is why it is increasingly detailed and full of information, thus avoiding wasting the Sales Team's time on contacts who would prove unqualified in the future. Finally, it is also essential to have a CRM that allows you to keep track of company contacts and select them based on the importance they can have in terms of increasing the company's turnover.
Do you want to know other tactics to optimize the quality of your contacts coming from the site?How can you create a successful email marketing campaign? Email marketing, for those who decide to exploit the online channel to sell more, represents an essential strategy: it allows you to give information about the company and its products and services to the contact, with the aim of leading them to purchase. important examples of email marketing, which can be inspiration for creating content that reaches a Agent Email List greater number of sales and loyal customers. The welcome email The welcome email is among the most important of the entire campaign: it represents, in fact, the first real contact between the company and the new contact and, consequently, it must be given maximum attention. Just as a salesperson would never show up to a new potential client in shorts and flip-flops, even in the case of the welcome email the first impression is what really counts.
Starting from this first newsletter, the user will have the right to decide whether to remain subscribed to the service or to unsubscribe. This is why you need to play your cards optimally, without saving the "strong pieces" for last. In the following example we propose the welcome newsletter of 1Password, a company that deals with the effective management of corporate passwords. The moment a user signs up for the newsletter service, he receives this email: The phrase “Take your shoes off and stay a while”, with the image of the slippers on the carpet, makes you feel as if you were entering home and it really makes you want to stay for a moment and read what 1Password wants to tell you. Subsequently, the company offers you 3 fundamental pieces of information to best start a relationship: Now that you have signed up, you can download the apps; With these apps you can "cheat" the wait until your administrator approves your account; Print your “Emergency kit”.
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發表於 2024-3-14 16:52:54