Reduce users’ fear of themselves

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Make the CTA button larger so it’s easier to press. General rule: Use a font and button size of at least 16 pixels. Minimum 44 x 44 pixels. Follow the 80/20 rule as you work toward your ultimate goal. Email marketing campaigns are designed to drive sales, not just send promotional emails to customers. on the other hand. Focus on building relationships with them. Build relationships with customers through email.

Follow the 80/20 rule. Ideally, 80% of emails should provide added value to resource data customers, with 0.20% of emails should be promotional in nature. The key to lead generation in email marketing is balance. Email tracking. Today, many people are concerned about their online privacy. New research from the Pew Research Center clearly proves this. Central survey of U.S. Internet users. The study found that 79% of respondents said they were concerned about how companies use the data collected about them.

They must follow the messaging rules for the data you collect. Follow the rules. Protect and enforce your customer data, such as GDPR and Can-Spam. Choose how much information you want to reveal. In addition to following these rules, you should do this if you want your emails not to be marked as spam. You can avoid it.